Our Story

Nature's Apothecary came to life in October 2007 when we bought an existing health food store in Madison, AL. The store was relocated in March of 2008 to its current location, we also have added a location in Huntsville. Since then, new and old clients have continued to find us and enjoy the new stores format and personal attention.

Our company motto is "Principle before Profit". What that means to Nature's Apothecary is that we will do what is right for the consumer with out regard of trying to make a sale. We believe that doing what is right first and then everything else will work out.

We also understand that we are human and we will make mistakes. The more important thing is that when mistakes happen, we are committed to making it right.

Our promise is to always do our very best for those that allow us to serve them. I can't express strong enough how much it means to us that you have decided to participate with us. YOU make a difference and I hope that you will be able to say the same thing about us.

Derrick I. Mitchell